In a post to her 4.4 million Instagram fans, Iskra Lawrence can be seen spiting out tea in protest against tea companies “toxic” diet culture.
She revealed she is constantly hounded by weight loss tea companies, offering her huge amounts of money to promote their products.
“I don’t want your detox tea, I don’t want your toxic diet culture,” the 28-year-old model wrote.
She continued, saying: “I don’t want to join a bunch of celebs who have enough money to promote something that could damage the health of their followers.”
Most detox teas contain laxative properties that can severely dehydrate users, cause stomach cramps and diarrhoea.
🚫I don’t want your detox tea 🚫I don’t want your toxic diet culture 🚫I don’t want to pick up a bag for promoting a diet 🚫I don’t want to join a bunch of celebs who have enough money to not promote something that could damage the health of their followers 🚫My Insta fam don’t want your detox tea either . It’s been years since I’ve spoken against detox tea because I didn’t want to give the industry anymore attention but I STILL get emails with offers and No $$$ in the world (and they offer more than any other brand has for posting) would ever “incentivise” me to post about detox tea and there was multiple emails sent to my team just last week!!! - one even started with “We saw you opened and read our last email”! [trigger warning] I actually got sucked into buying a detox weight loss tea when I was a teenager, at the time I had body dysmorphia and ED and would do anything to lose weight. So an online marketed tea that would make you drop inches fast and was “healthy, vegan etc” had me grab my parents card (so sorry) and order a “monthly supply”. In fact this monthly supply auto renewed and this tea was actually ridiculously overpriced and my parents ended up having to cancel their card and I’m so embarrassed that I ever felt that desperate but I was not mentally healthy and I was taken advantage of with marketing and that’s why I’m so passionate about challenging the way the media advertises and the messaging that’s used to make us “motivated consumers”. Toxic diet culture should be made illegal or have health warnings. . #idontwantyourdetoxtea Wearing all @aerie #aeriereal . . #notanAD #detoxtea #dietcultureistoxic #eatingdisorderrecovery #selfcare #selflove #loveyourbody #everyBODYisbeautiful
Lawrence, who models for brands like L’Oréal and American Eagle Outfitters, said as a teenager she had stolen her parent’s credit cards to buy weight loss teas.
“At the time, I had body dysmorphia and (eating disorders) and would do anything to lose weight,” she wrote.
“So an online marketed tea that would make you drop inches fast … had me grab my parents card (so sorry) and order a ‘monthly supply’,” she wrote.
“In fact this monthly supply auto renewed and this tea was actually ridiculously overpriced and my parents ended up having to cancel their card.”
According to Lawrence, she was “so embarrassed” the promises made by the detox tea company had made her feel so desperate to lose her excess weight.
“I was not mentally healthy, and I was taken advantage of with marketing,” she said.
“Toxic diet culture should be made illegal or have health warnings.”
Her post included a video of her drinking tea and spitting it out while laughing.
She also posted a screenshot of a message she received from Teami, a weight loss tea brand, asking her to join their team of celebrity ambassadors.
Her “inspiring” post went viral, racking up more than 127,000 likes and almost 2000 comments from fans praising her strength and other celebrities and athletes weighing in.
US Paralympic snowboarding gold medallist, Brenna Huckaby, said she was constantly contacted by detox tea companies.
“I’m like … do ya'll realise who you’re sending these emails to?” she wrote.
“Have you seen what I stand for? Like why would I want to promote your toxic diet culture.”
Fans living with eating disorders also contacted Lawrence to thank her for the post.
“As a former anorexic and bulimic I thank you for speaking out against this unhealthy culture,” one woman wrote.
Another revealed she had fallen prey to the lure of detox tea in college.
“It was a scam and it cost me a lot of money that I didn’t have,” she wrote.
“But I was ashamed and embarrassed, so I just quietly dealt with it myself
Lawrence regularly speaks about issues surrounding body positivity, encouraging her fans to have open discussions about the harmful nature of social media.
What makes the gram vs what doesn’t😂 #doublechinpoppin #canletmychinbelonelysogaveheramate #allabouttheangles #instagrambelyingsometimes #dontgetrappedthinkingitsreallife #FyourFacefune #butIdohaveprofessionalhair+makeup #idontwakeuplikethis
Teami is easily one of the most recognisable detox tea brands on the market, with Kylie Jenner regularly posting selfies of her clutching a Teami canister to her 133 million Instagram followers.
#ad I started the @teamiblends 30 day detox program because they promote a healthy lifestyle and it is important for me to feel my best🧡. I'm on day 7 right now... I have way more energy and it is like a magic tea to get rid of tummy bloat. I’m in love with their cute pink travel bottle💕. If you’re looking for a natural detox, this is it. Use code: KYLIE20 off yours #thankyouteami
Cardi B also posts videos to her 43.7 million Instagram followers, crediting detox teas with helping her shed weight after giving birth to her daughter Kulture.
“I worked really f***ing hard to get my body back to the way it used to look when I was a stripper,” Cardi B said.
“I want to thank Teami. Even though I’ve lost a lot of weight, I’m still going to drink Teami when I eat really fatty food like cheese burgers.”
Both Cardi B and Kylie Jenner are rumoured to have received hundreds of thousands of dollars from their promotional posts on social media.
But the endorsement deals have been slammed by public figures like Lawrence as well as actor Jameela Jamil who savaged the “laxative tea” industry and called out Cardi B for flogging Teami “because they need MORE MONEY”.
They got Cardi B on the laxative nonsense “detox” tea. GOD I hope all these celebrities all shit their pants in public, the way the poor women who buy this nonsense upon their recommendation do. Not that they actually take this shit. They just flog it because they need MORE MONEY pic.twitter.com/OhmTjjWVOp
Jamil has built a reputation for calling out celebrities like Khloe and Kim Kardashian for spruiking “tummy flattening” shakes and teas, making it her mission to encourage women everywhere to be happy in their own skin.
Their pockets are lined with the blood and diarrhea of teenage girls...🤑 https://t.co/nw0Dw94kd0
Continue the conversation @Rhi_lani or email firstname.lastname@example.org
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