AirAsia, which claims its in-flight food is so good foodies will flock to eat it, started offering up dishes such as roasted chicken with teriyaki sauce at a fast-casual eatery inside a mall in Kuala Lumpur on Monday, according to CNN.
Going from the cabin to the food court isn’t just a gimmick, reps for the firm say. By 2025, the airline plans to open 100 restaurants worldwide.
“We have seen a significant appetite for our in-flight menu offerings beyond our flights across the region, and this is our answer to that demand,” the firm’s general manager Catherine Goh said in a press release.
The restaurant dubbed Santan, translated as “coconut milk”, will sell some meals for just $3 a pop, using the same branding AirAsia has on its plane menus.
Entrees include the airline’s signature Pak Nasser’s nasi lemak dish, which comes with rice with chilli sauce. It will also serve locally sourced coffee, teas and desserts.
AirAsia honchos hope the quality of the company’s food, and its larger plan to become a “lifestyle brand,” lures customers away from Western competitors, CEO Tony Fernandes has said in past interviews.
This article originally appeared on the New York Post and was reproduced with permission